Committed to the health of our member communitiesThe primary focus of our CSR is cognitive and physical health, both fundamental to the economic success of our member communities.
Community Health & Nutrition
Fact: Women lose 15% of workdays per year due to their own illness or illness of a family member.
Women in our member base lose on average 42 workdays per year due to their own illness or illness of a family member leading directly to loss of wages.
Our CSR initiatives focus on promoting community health through a range of programs. We do this through health, environment and education initiatives in which our employees are proud to participate.
IN FY 2018
Through health camps, we took basic health care to our member communities’ doorsteps with timely camps, that help spread awareness about health issues, and their prevention. The camps focus on eyes, dental and general health care and are organized in association with hospitals in that location.
Blood Donation Drives
Every year India requires about 5 crore units of blood, out of which only a meagre 2.5 crore units of blood are available.
Fact: Every year India requires about 5 crore units of blood, out of which only a meagre 2.5 crore units of blood are available.
To reduce the gap between the need and availability of blood, we have been conducting blood donation drives in all the states we operate in. Our staff volunteers periodically donate blood to motivate others in the community.
Eye Donation Awareness
96 Madura locations across Tamil Nadu, Karnataka, Maharashtra, Kerala, Odisha and Bihar participated in Blind Walk on the World Sight Day (11th October 2018) in association with The Project Vision. Our staff, members and volunteers walked with blindfolds, while the visually challenged led them. At the end of the walk all the participants publicly pledged their eyes, thus raising acceptance and inspiring others in the community to follow.
Health Awareness Films
A series of short videos of 5-7 minutes duration specially produced for Madura tackle the top ten health issues that impact productivity including prevention, control and treatment of common health issues they face in their daily life such as fever, cold & cough, back pain, vision problems & few more. These are screened at branch locations where customers visit for disbursement and repayment of loans.
India has 28 trees per head, which is the lowest across all the nations in the world. The return on investment on trees is so high that the effort in planting them is repaid back for generations to come. Trees are a major source of nutrition in the form of vegetables and fruits. Our members and employees together planted fruit saplings in schools, local community and the backyards of our SHG members.
Cognitive health is essential for effective decision making and economic success and is strongly impacted by nutrition and environment in the first five years of life. Madura’s CSR supports research into cognitive health, led by Dr. Vikram Patel at the Public Health Foundation of India (PHFI). The program hopes to develop insights that can drive interventions and policy for better cognitive development of India’s low income populations.
Along with my group members, I watched short films on different health issues. The films were very clear and informative with tips for our day to day life that will keep us away from illness. I will start following these simple daily practices for the better health of my children and in-laws. I admire Madura not only for giving us financial support but also for providing awareness on social issues for the overall improvement of our lives.
I came to know about Madura’s free eye camp through my neighbour. Due to my age, I have problems with my vision. At the camp, I was diagnosed with cataract in the left eye. The doctor had advised me to undergo surgery at the earliest and he also said that if I was ready they could take me to the hospital on same day and complete the surgery. I decided to go ahead with surgery on that day. Now I am perfectly alright and am able to see well. Thanks to Madura.
The members in our SHG group got different types of saplings such as Pomegranate, Mango, Guava and Neem. I got Pomegranate and planted in my own back yard. Now it has grown to two feet height. Madura helps us in uplifting our family by providing loans for income generation programme and apart from that, Madura is also very socially conscious.
I had burning sensation in my eyes for long time and I was worried about it. I got to know that Madura was conducting an eye camp and I went for a check-up. The camp’s doctor has advised that the irritation will reduce with the usage of eye drops and wrote a prescription. With regular use of drops, the irritation is gone now. Thanks for the opportunity given by Madura.